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Mapping iOS and Android native UI controls in your designs
What amazes us when we see various mobile apps in the store or even preliminary designs that come to us, is that most App developers or designers do not really spend time understanding native design...
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Mobile trends and strategies for App developers…
I recently gave a short presentation at the Boston New Technology meetup on mobile trends and strategies. The event was attended by over 120 people and sponsored by us i.e. Mobinett Interactive. Here...
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Native Mobile Apps continue to dominate Mobile Websites in 2014
At Mobinett Interactive we’ve always bet more and recommended Native Mobile Apps to our clients than Mobile Websites mainly because the experience is so vastly different and they are easy to access. A...
View ArticleMobile Marketing Digest – Dartboard Marketing, Physical to Digital, Big Data...
DARTBOARD MARKETING DOESN’T WORK It may seem entirely obvious, yet it still happens all the time in the wonderful world of consumer marketing. Too many advertising, shopper marketing and loyalty...
View ArticleMobile Marketing Digest – SAAS for iBeacons, Gamification Tactics, No Mobile...
WHY SOME BIG BRANDS HAVE NO APP-ETITE Do you sometimes wonder why some of your favorite brands, big and small, don’t have a mobile or web app? I’ve got a favorite pizza franchise—well known in New...
View ArticleMobile Marketing Digest – Geofence Adoption, Extrinsic vs. Intrinsic...
GEOFENCES – WHY HASN’T THE ADOPTION RATE INCREASED? A geofence is a simple concept that employs location based proximity technology to enhance a user’s experience. It’s exactly what you might think it...
View ArticleHiring a Mobile App Developer (iOS Developer, Android Developer) – Question...
Here is the first follow-up post to our Top 10 Questions to Ask In Hiring a Mobile App Developer post, where we’ll discuss Question 1 in detail. In the coming weeks, we’ll discuss additional questions...
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